Victoria has a thriving arts scene and I love that we finally have a platform to show off our fashion community through Victoria Fashion Week. For a long time Victoria has been thought of as unfashionable with athletic wear as the primary garment of choice, but that has been changing and evolving for quite some time. Victoria designers are now known for the incorporation of sustainability in their designs by using up-cycled, or fair trade fabrics. Many of the collections nodded to our comfy style while showing off both structured and bohemian looks.

Thank you to Timothy West for providing all of the photos for this blog post. As the Social Media Coordinator for the event I was busy running around between hair and make up to the studio and the runway show doing social media interviews and behind the scenes footage so I had decided not to bring my canon camera. It was a great experience, and I had so much fun getting to know all of the wonderful people, but I’m definitely making sure to bring my camera next time.

Migration Boutique

Victoria Fashion Week SS17 - Happy Stylish Fit

Migration Boutique showcased their unique collection of fair trade, ready to wear items. I especially liked the textured fabric of this kimono which was also used in a unique cross over crop top. All of their designs are available to purchase at their new boutique location in the Bay Centre.

Ola Dubois

Every Ola Dubois item is 100% unique as she only makes one-off items using primarily reclaimed fabrics. Many of her designs use a mixture of textures and fabrics to create beautiful, wearable dresses that can be dressed up or dressed down. Her items can be found at Paradise Boutique where she is showing off the new spring collection at her trunk show on Saturday, March 11th.

The Makehouse

Victoria Fashion Week SS17 - Happy Stylish Fit

The Makehouse is a local sewing studio that embraces individual creativity with lessons, parties, and open studio space is available for the creatively inclined. I love the fact that they have patterns available for their runway designs so that you can have a custom VicFW design made just for you.

Paradise Boutique

Victoria Fashion Week SS17 - Happy Stylish Fit

Paradise Boutique is a great local shop on LoJo that has a unique collection of vintage inspired clothing and quality affordable jewellery. They showcased their beautiful swimwear collection with flattering designs for the everyday women.

Wawaha & Shannon Munro

Victoria Fashion Week SS17 - Happy Stylish Fit

There were so many great collections at Victoria Fashion Week SS17, but I especially enjoyed the graceful bohemian looks of Wawaha. Some pieces are perfect for beautiful far away beaches, while other pieces, like the two piece white outfit pictured above, would be beautiful dressed up for a special event. This collection also featured the beautiful jewellery of Shannon Munro, a match made in heaven. Her stunning jewellery is made by hand using high end materials giving each piece it’s own essence of perfectly flawed beauty.

Nikki Babie

Victoria Fashion Week SS17 - Happy Stylish Fit

Nikki Babie’s collection featured her signature look of contemporary, flowy pieces made for the everyday women. I love how this look incorporated pops of colour with 3 layered skirts, while most of the collection was made of darker, flattering fabrics.

Reclamation Designs

Victoria Fashion Week SS17 - Happy Stylish Fit

The collection by Reclamation Design Company was the real show stopper for me. There were so many gorgeous gowns made from lace, tulle, and dollies all paired with extravagant head pieces. She closed her collection with a tiny dancer in blue ballet shoes who danced and jumped all over the runway taking everyone’s breath away.

When it’s time for me to look for a wedding dress I’m going straight to Trista Smith of Reclamation for a custom dress just like these!

Teresa Lindsay

Victoria Fashion Week SS17 - Happy Stylish Fit

There were so many fabulous collections, I could honestly say they were all favourites for me. I especially liked Teresa Lindsay’s gorgeous gowns that incorporated beautiful head scarves, a nod to our current political climate. Her collection also showed off her well fitting trousers.

You can see her designs at the upcoming Fashion Exhibition in April.

Covet + Keep

Victoria Fashion Week SS17 - Happy Stylish Fit

It’s hard to show off jewellery on the runway, and I think Covet + Keep did a great job by keeping the clothing minimal and consistent so the focus would be on their bad ass jewellery. This isn’t any regular jewellery brand, each piece incorporates a personal message in braille. How cool is that?!


Victoria Fashion Week SS17 - Happy Stylish Fit

Dellis showed off his first ever menswear collection for Victoria Fashion Week. Originally from Toronto, his collection featured unique cuts and hemlines in all black fabrics made for the modern, urban man.

Sarah Runnals

Victoria Fashion Week SS17 - Happy Stylish Fit

Sarah Runnals showed off her flowy feminine designs on the catwalk. Her collection was made of luxurious fabrics that draped over the models bodies beautifully. Traditionally somewhat avant garde, this collection was more subdued and wearable.


Victoria Fashion Week SS17 - Happy Stylish Fit

Leisure’s contemporary designs are made for the women who incorporates elegance in her wardrobe. The collection is made up luxurious fabrics that have been meticulously tailored by hand to fit each women. I especially liked the floral dresses that stood out from the simpler white and black designs.


Victoria Fashion Week SS17 - Happy Stylish Fit

Oxford closed the show with their well structured line for men and women. The tailored shirt dresses for women and jackets for men are perfect staples for your wardrobe.


Thank you again to Timothy West for providing all of the photos for this blog post. I also wanted to give a shout out to all of the women and men who work behind the scenes to make a production like this possible. The Victoria Fashion Week Launch was very successful and I can’t wait to start working on the fall production.

If you’re interested in learning more about any of the designers I have linked their social pages so you can see more of their collections and where to buy them.

xo Jannine